I’ve spent the last two decades moving between countries, companies, and creative roles—sometimes by design, mostly by accident. From home builders specialising in the Tohoku region, to global tech and consulting firms, I’ve worked at way too many intersections of communication design, digital strategy and more slides than I care to admit.
This blog is where I try to slow things down. I muse on branding, communication, design, music, culture—and the odd thing I happen to remember. Some of it’s serious, some of it’s just me thinking out loud. Less about being right, more about being real.